Loblaws – Maple Leaf Gardens Store Launch
The grand opening of the new Loblaw’s store at Maple Leaf Gardens was highly anticipated by many foodies, hockey fans and history buffs alike. As the most anticipated grocery store opening in Toronto, people were thrilled to finally get the chance to take a look inside the renovated iconic building. Referencing the history of Maple Leaf Gardens and the building’s original opening in 1931, street teams leading up to opening day were dressed in Newsboys’ costumes and distributed flyers driving customers to the store with the opportunity for the first 250 customers on opening day being provided with a store gift card! Approximately 24,000 people came through the store on opening day including 90 journalists from media outlets/blogs in attendance and garnered over 62,015,417 media impressions.