LeapFrog- Holiday Mall Tour
Learning can be fun! The LeapFrog Holiday Mall Tour was in malls across Canada to promote new children’s educational products to mom and kids. Two 10×10 custom designed kid friendly booths were set up where consumers were invited to test out the new LeapPad Ultra and LeapReader in a fun environment for both kids and adults. While kids enjoyed playing, parents were able to interact with Brand Ambassadors who described the benefits of the educational devices. Throughout a 5 week period the LeapFrog in-field teams were able to achieve 122% of its acquisition goal with over 15,000 qualified interactions – in turn causing sell outs of the demonstrated devices in a number of retail outlets.