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Microsoft – “The Windows Dorm” Summer Tour

The Windows Dorm was designed to be the ultimate student dorm room where students could experience how Windows 8 and the Microsoft Ecosystem help them make the most out of their years at school. Equipped with touch devices, smart phones and an Xbox, the custom Dorm allowed students across Canada to try out the great features of the Microsoft Ecosystem. The tour included 53 activation days in 3 provinces, with over 34,500 product trials resulting in a preference shift of 25% for Windows PC and 44% for Windows Tablet.

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