Microsoft – Windows Hook me Up Tour
Stopping at festivals, retail locations, Blue Jays games and universities, the custom designed Windows trailer traveled across Canada highlighting all the great things that Windows has to offer. People could create their own custom photo using Photo Fuse, experience OneNote, part of the Microsoft Office suite and enter for a chance to win some amazing prizes! The tour included 109 activation days in 6 provinces, with 68,000 consumer intercepts; and 37,500 product trials. This resulted in a preference shift of 9% for the Windows brand.