Crocs Egg Hunt at the Toronto Zoo
On Good Friday, 2014, shoe retailer Crocs took families on an animal adventure at the Toronto Zoo. Families were invited to get their photos taken with Duke the mascot before venturing through the zoo on a fantastic egg hunt. Armed with custom Crocs passports and temporary tattoos, guests searched for various animal eggs, receiving a different coloured stamp for each one found. Those adventurous enough to get enough stamps received Crocs Jibbitz to decorate their crocs shoes. Throughout the day, over 3,000 passports were handed out and 6,000 guests received Crocs Jibbitz. Black Chalk Marketing worked in partnership with Hill + Knowlton Strategies to bring this program to life.