Ferraro- Kinder Surprise at the CNE
In 2015 Black Chalk developed an outstanding brand partnership between the 2015 CNE and Kinder Surprise. So outstanding Kinder Surprise won Best Overall Activation for their Presenting Partnership of Kids’ World and their Kinder Smile Booth. The full integration into Kids’ World lead to a memorable brand experience for families during the 18 days of the fair. As Presenting Partner the Kinder logo recognition included lamp post banners throughout Kids’ World, inclusion on sponsorship boards throughout the grounds, two 20’ banners on Lakeshore, logo in the CNE guidebook and Family fun guide, and five trains across the CNE. The CNE also announced the Presenting Partnership in two media advisories and in a Kinder Surprise activation page on TheEx.com. The 25’x25’ activation space within Kids’ World included the Kinder Smile photo booth that sampled Kinder Surprise eggs that families enjoyed in the play area. Kinder Krew (Brand Ambassadors) encouraged parents to share their photos from a 6’ tall Kinderino (Kinder mascot) cutout to #kindersmiles to amplify the activation on social media.
Awards Best Overall Activation, 2015 CNE Sponsorship Awards CNE 2015 Sponsor’s Choice Award, 2015 CNE Sponsorship Awards