Microsoft Surface At The Stampede
For 11 days, the Microsoft Surface team WOWed consumers at the Calgary Stampede with the amazing new features of the Surface Pro 3. Brand Ambassadors highlighted how it is the one device for everything in your life while focusing on the new features that truly make the latest addition to the Surface family the best option to replace your laptop.
Setting up within a custom, converted shipping container and partnering with Xbox and Best Buy, the activation provided a fun, engaging environment allowing consumers to experience the new devices while having the option to buy onsite.
The activation garnered over 3,700 product trials with 200 consumers winning instant prizes.