Microsoft – Rock with Windows Student VIP Party
Held at night clubs in Toronto and Montreal, the #RockwithWindows event had over 2500 people in attendance. As students entered the party they were handed a wristband that had a unique code and #rockwithwindows hashtag, and were encouraged to tweet throughout the evening for a chance to win great prizes. A live tweet feed displayed on a large screen encouraged people to post their great experience with their friends. The event also included a photo wall available for fun photo ops. In Toronto the event was part of the NXNE Festival and includes a headline performance from Shad. In Montreal the event was featured live-to-air on the radio and included a popular local DJ. The events combined had 1,031,980 impressions through Twitter, Facebook and Bloggers.