Montreal Gazette Pop Up Coffee Shop
For 12 days, the Montreal Gazette team enticed passersby to a free coffee when they downloaded the new Montreal Gazette 2.0 app for their Smartphone or Android device. For consumers without a device, they were shown the new format on the new iPad app. As well as the revamped newspaper design. The pop up coffee shop was a converted 20’ shipping container, customize for the Montreal Gazette to showcase the various new apps on different devices while sipping on a coffee. The activation garnered 1,187 app downloads with 5,167 coffees served. Black Chalk Marketing worked in partnership with SID LEE to bring this program to life.