Back to BCM XM

Philips Airfryer sampling program

For the Canadian launch of the Philips Airfryer, a mall activation was set up where our teams conducted cooking demoes showcasing the Air Fryer technology and handed out French fry samples.

Consumers participated in a social media contest for the chance to win the latest Philips product and Master Chef Canada spokesperson Marida Mohammed was on site to discuss healthy recipe ideas using the Philips Airfryer.