Tommy Hilfiger Holiday
The Tommy Hilfiger holiday program created a memorable event that drove traffic to Tommy Hilfiger Retail locations and Hudson’s Bay stores. The program consisted of 6 events in three markets; Montreal, Toronto and Vancouver. The in-store events included a DJ spinning holiday tunes on a customized branded counter, a green screen photo activation where customers took photos using props including a branded Tommy Hilfiger snowboard and an instant scratch-and-win contest for the chance to win a Tommy Hilfiger shopping experience. In addition to the in-store customer events, Tommy Hilfiger hosted a blogger event in Toronto where bloggers assisted with styling holiday looks for guests of the event. An online national contest and a national tweet-to-donate campaign were also implemented into the program.